podcast

What is going viral?

Lately the Miss America pageant has been heating up the news wires and going viral about one contestant on it. Her name is Theresa Vail and Army Sergeant in Kansas national Guard. Her story is both that she is solder serving our country and she has a tattoo about her faith. The Miss America pageant committee could not be happier with all the news about their event. Her story is why is this is going viral and is great advertising for the Miss America pageant!

Miss Kansas/Theresa Vail

The UK guardian has a story about what makes the perfect viral ad? http://www.theguardian.com/best-awards/what-makes-the-perfect-viral-ad-john-west-ronaldinho ADWEEK has the 10 most viral ads of 2013 (so far)...http://www.adweek.com/news-gallery/advertising-branding/10-most-viral-ads-2013-so-far-149832#google-how-it-feels-through-glass-10 One of the viral ads is called "The Pony #DancePonyDance". As you will see this video catches your attention, it is funny and cute.
This is what makes advertising go viral!

KFC and how they use new media to sell chicken

KFC is the top 50 company of the world and it is known for selling good chicken. KFC's main competition is Chick-Fil-A and KFC knows that it has to work hard to gain new customers and retain them. It is using new media to the fullest to achieve this goal. here are a few examples of how it is doing this...http://www.youtube.com/user/KFCColonelSanders?feature=watch
                                                               

kfc.com

KFC using Facebook

KFC online coupons

Advertising with new media

Advertising has changed in the last ten years to accommodate new media. Advertising is already changing with the advent of new media. Companies are taking advantage of the onslaught of new media and social media. With advertising companies can provide free content to the consumer. Most people are using new media in one way or another, so companies are directing their ads to it. Social media is one of the major ways people are using the internet and communicate with each other. Facebook, You-tube, twitter and other forms of social media have these advertising on them. Since almost everybody uses one or more formats of social media, companies would have to be stupid not to take advantage of this. This is a cost saving way the company can get its message out, without costing much money. Advertising through new media is what I am studying here at Colorado tech, so this is why I choose this for this assignment. I have already had a few clients in advertising and it was extremely fun to work with the client to achieve their goals in it. I had to remind them several times about new media and they greatly appreciated it. Designers like myself are directing companies to take full advantage of this media because without doing so they the company will fail. In these blog post for this assignment I will post examples of how companies use social media and other forms of new media to accomplish their goals.